It seems like the UK gambling market is currently in the stage of some significant changes and reformation. The UK Gambling Commission has reported the current state of the market, which is apparently declining in value and interest among consumers. More details on the report are below.
According to the UKGC report, the total Gross Gambling Yield (GGY) in the second quarter of 2022 was £1.2 billion. This data demonstrates a 4% decrease, compared to the first quarter of the same year. Moreover, the general number of placed bets and spins also decreased by 1% from Q1 to Q2. The average monthly active accounts also dropped by 9%. It surely proves the lower interest in gambling among UK consumers in the first half of 2022.
Slots drop in Q1 and Q2 2022
The document provided by the UK regulatory establishment also shows the lower interest in slot games all over the market. GGY slots decrease by 3% to £548 million between Q1 and Q2.
The number of slot spins also dropped in the same period of time. The difference is estimated at 2% to £18.5 billion. The number of active slot accounts decreased by 4% to 3.4 million each month.
UKGC expectations
The UK Gambling Commission is strongly expecting operators around the country to continue following the guide published in 2020. The regulator will also be even more attentive to the strategies for engaging new customers. Moreover, another essentially important factor for operators to be attentive to is the marketing approaches to promotion. The gambling Commission warns businesses to be responsible for client retention online.
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