MGM Resorts has launched BetMGM iGaming and online sports betting in the United Kingdom.
MGM Resorts acquired LeoVegas last year and will use its platform and technology as part of its UK rollout. However, the sportsbook will be powered by Kambi, with LeoVegas handling the casino operations.
LeoVegas is currently available in nine jurisdictions in Europe and Canada.
The UK BetMGM online offering will provide customers with new product features such as: large and frequent jackpots, loyalty rewards, sports promotions and exclusive slots.
BetMGM’s sports and casino offerings have been used for years in Las Vegas, which makes for a safe online betting experience in the UK and any other international markets the company wishes to expand into.
BetMGM will continue to operate the BetMGM brand in the US and Canada, using the technology and platform provided by Entain.
The company’s UK arm will be available now on both desktop and mobile apps.
MGM Resorts CEO and President Bill Hornbuckle commented: “BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them.
“Today’s announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.”
Gary Fritz, President of MGM Resorts International Interactive, further stated: “We’ve had great success in the US and Canada with our BetMGM brand and we’re confident we can duplicate this success in other markets, beginning with the UK.
“The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers.”
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