The famous Bally’s Corporation digital and sports betting division, Bally’s Interactive, signed a major deal with Cleveland Browns to deliver the new Bally Bet Sportsbook app.
Treat for Browns’ fans:
The Ohio launch is happening at the same time as the new Browns’ season.
This launch wouldn’t be possible without White Hat Gaming and Kambi Group. These two companies are among the leading ones when it comes to gaming technologies, and they were a great help when it comes to trying and testing various technologies to ensure the best sports betting experience for Ohio fans.
The app included advanced spread, money line, and total bets, along with various other features already beloved by the fans and ensuring Bally Bet’s top position in the Ohio market.
The sportsbook location was established in partnership with Bobby George and Ethos Hospitality.
Great news for all new customers: the ones who download the app and register during the opening weekend will have a chance to win the great prize: two premium tickets for the Browns home game.
But this is not all: new customers will get a Second Chance Bet. If the players who place their first bet, less than $100 worth, lose, the Bonus Money will allow the players to place the same bet one more time for free.
There are other benefits prepared for Browns fans, such as premium ticket promotions, merch giveaways with autographs of the players, various VIP experiences, and many other surprises.
Bobby George’s involvement:
The famous restaurateur Bobby George will help in creating the Bally Bet Sportsbook. The lounge will be included in the sports bar developed by George and Ethos Hospitality Group, located at Harry Buffalo on East 4th Street in downtown Cleveland. At this location, the players will get a chance to place their bets and watch the games.
Brett Calapp, COO of North America Interactive, said: “We are very proud to launch the all-new Bally Bet Sportsbook app in Ohio, a state with a coveted sports history and a legion of loyal fans. We are also excited to continue our partnership with the Cleveland Browns and add a new partnership with Bobby George, ensuring that Browns fans receive the most enhanced and engaging sports betting experience throughout the season.”
As Bally’s reports, Bobby George commented: “The synergies of putting three world-class organizations together will set a new standard in hospitality. We are proud to bring that to Cleveland.”
The official opening date is still unknown, but the fans can place their bets in Harry Buffalo, Barley House, Town Hall, and other properties created by George.
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